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August, 1958. Nissan ad man Yutaka Katayama, known to most as Mr. K, is in Sydney, Australia was leading a two car team of Datsun 210s in the brands first official motorsport event.The brand had gotten its start barely 20 years ago, and was now in Australia to build brand recognition for their impending global expansion. It was a huge gamble. And one that would pay off. But how are the histories of Datsun and Nissan intertwined?? How did Yoshisuke Aikawas leadership turn Japan into an automotive manufacturing powerhouse? And how did Mr. K revolutionize automotive advertising and bring prestige and recognition to Nissan and Datsun worldwide? Today on Past Gas, the first of our two-part series on DATSUN.

00:00 Intro
00:39 Why Nissan Created Datsun (Pt 1)
02:33 Indeed
03:01Cast intros
04:28 Why Datsun is so cool
07:27 Yoshisuke Aikawa
13:05 Shopify
14:17 The DAT and the origins of Nissan
24:21 Indeed
25:29 Growth and Mr. K
32:57 World War 2 and its aftermath
37:41 Mr. K takes Datsuns global
44:29 Set up for Part 2...
46:29 Listener mail and outdo


Image credit:
Luca Rocchi
Morio
Jacob Frey 4A
Mytho88


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Donut Medias James Pumphrey, Nolan Sykes, and Joe Weber walk you through incredible stories behind your favorite cars and manufacturers. Episodes include underground Japanese racing clubs, bitter racing rivalries, and how some of your favorite classic cars came to be. Listen and find out why Past Gas is the #1 automotive podcast on Apple.

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