This week on Media & Games Insight: Public Relations is not a walk in the park. Gaming PR has constantly been subject to a barrage of criticism and is always walking a fine line between viral success and a full-blown PR nightmare. Weve looked at Red Dead Redemption 2 as one of the most successful PR/marketing, but now its time to take a look at the industrys biggest PR fails.

No Mans Sky started looking great, fell apart after release, but then was reborn from the ashes and has become one of the most beloved redemption games in recent history. Fallout 76 has been a bit of a pickle from the start, from a buggy launch to recently being ready to shut down after poor player counts and not much in the way of bug fixing.

So join us for a recap of two of the biggest PR blunders in gaming!

#MGInsight #NoMansSky #Fallout76

Sources:
https://en.wikipedia.org/wiki/File:Sean_murray_gdc_2017_cropped.jpg
https://commons.wikimedia.org/wiki/Category:Hello_Games#/media/File:Hello_Games_staff_in_the_office.jpg
https://www.nomanssky.com/
https://www.youtube.com/watch?vnLtmEjqzg7M
https://twitter.com/fallout/status/1062728979780644865?langen
https://fallout.bethesda.net/en/article/3r1YDnDtyO1CtNFbJX6RBJ/fallout-76-fallout-1st-announce
https://www.cnbc.com/2016/08/10/no-mans-sky-release-would-you-play-a-game-that-takes-584-billion-years-to-explore.html
https://youtu.be/ZqeN6hj4dZU
https://www.theguardian.com/games/2018/jul/20/no-mans-sky-next-hello-games-sean-murray-harassment-interview
https://www.pcgamer.com/no-mans-sky-fans-are-buying-a-billboard-to-say-thank-you-to-hello-games/
https://www.gamespot.com/articles/fallout-4-ships-12-million-copies-in-one-day-break/1100-6432277/
https://www.tweaktown.com/news/64245/fallout-76-sold-1-4-million-digital-copies-superdata/index.html
https://commons.wikimedia.org/wiki/File:Sean_murray_gdc_2017_cropped.jpg


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