This week on Media & Games Insight: On its opening weekend, Rockstar Games made just over $725 MILLION from sales of its just launched title, Red Dead Redemption 2. But that was just the beginning.

Since its launch in October 2018, #RDR2 has sold over 26 million copies on a range of platforms, including the just released PC version. But this insane revenue doesnt just happen magically; there is a huge marketing hype-machine set up by #Rockstar to create a game experience that goes far beyond the screen in front of you.

So how exactly did they build this hype and what steps were needed to create the most successful game launch in history? Join us on #MGInsight as we uncover the secret to Rockstars RDR2 success.

Sources:
https://twitter.com/RockstarGames/status/787639249864630273
https://twitter.com/RockstarGames/status/788001608827281408
https://www.mediapost.com/publications/article/327210/red-dead-redemption-ii-arrives-with-big-marketi.html
https://en.wikipedia.org/wiki/List_of_most_expensive_video_games_to_develop
https://ubistatic19-a.akamaihd.net/comsite_common/en-US/images/53ddr%20va%20final_tcm99-352601_tcm99-196733-32.pdf


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